Instagram App on Phone

How to Increase Organic Reach on Instagram

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Instagram is the 4th most downloaded app in the world. It’s a marketers dream to have this many people together on one platform. If you’ve seen this opportunity, so have other business. The following points should be kept in mind which will help you increase your Instagram followers .

Time Your Posts

You should take in consideration the time zones your customers live and post accordingly. Most Indians would be following the IST (GMT+5:30). This is an important consideration to keep for international customer base.

You will get tons of data on general engagement rate of Instagram. Studies suggest that Instagram’s peak engagement rate is from 8:00 AM to 9:00 AM. There is a dip in engagement during Afternoon. So try and schedule your posts around morning or evening.

Know Your Hashtags

All posts should be accompanied by Hashtags. Keep a set of Hashtags ready in order to save time. Be on the lookout for new hashtags to add to your posts. Always be alert for the trending hashtags to ride the wave of trends.

 

User Generated Content

This is a great way to build trust with your Instagram followers. Customers trust other customers. So, if they see other users engaging with your page, it will work as an incentive. This builds up the social credibility of the brand. Keep in mind that your posts should be general and fun. They shouldn’t be invasive in nature, which would make the customers suspicious.

Increase Engagement

Whenever a follower comments on your post, it’s an opportunity to engage with your customers. Do not just leave a like. Reply promptly and Engage with the follower. Leave a comment back. Analyze the comments you get on a regular basis. Consider and act on any possible improvements suggested.

 

Instagram Stories

This is great way to grab attention of your followers. You can tag other accounts as well. Try to format your stories as creatively and uniquely possible. Good stories yield good results in terms engagement.

Instagram is where the world is and that’s where you need to be as well.

Letters on a table

Best Ways To Grow Your Email List

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Email list building is everything to your business.

Or, it should be.

In fact, if you’re focused in conversions and business growth, the first one thing you should be wondering about right now is how to grow your email list.

Why?

Emails are used always in every case. It is more popular than social media for communication, and it gets far more conversions than any other platform. It’s a quickest line to your audience that works.

 

Here are some best ways to grow your email list

 

 

Social bar

If your business shares other people’s content via your social media accounts, you’re essentially driving traffic to other websites. But, by using a social bar, you can create content while still building your list. A social bar sits over the top of content you’ve shared from your social media channels and recommends signing up to your email list.

 

Subscribe landing page

Imagine if you wanted to promote your email list to your social media followers or through an ad campaign. Where would you send these people? Create a subscribe landing page and you’ll have a customized place to send anyone interested in subscribing to your email list. If you’re using a content management system like WordPress for your website, it’s easy to create a new page, enter some text about why people should subscribe, and add a subscribe form.

 

Facebook subscribe form

If your business has a Facebook page, chances are that you’ve seen diminishing returns from your work as Facebook continues to limit the page’s reach. A great way to overcome this is to convert your Facebook fans into email subscribers by adding a custom built subscribe app to your Facebook page. It’s easy to set up and to be placed in the header area of your Facebook page for everyone to see.

 

Pop-ups

Pop-ups give you the space to sell a promotion or idea—like subscribing to your email list—while attracting  the visitor’s attention. So focus on nailing the pop-up’s message, timing, and targeting.

 

Slider

A slider is a small box that “slides in” to the bottom corner of your page at a delegated interval. It’s a important subscribe option that’s not as invasive as a pop-up. It also gives you a lot of room to really sell the benefits of subscribing to your email list. When targeted, sliders are very effective because they allow users to form an opinion about the website before deciding to subscribe.

 

Feature box

Your blog’s homepage is likely to be the  most visited page, so use it to promote your email list. A feature box is a big call to action below the header but above the posts. You can use a plugin to integrate a custom feature box without additional coding or design. If you’re familiar with coding, you can code it directly into your  blog’s template and use the API to send any emails captured directly into your lists.

 

Scrolling header bar

This small bar is placed at the top of the screen when people are on your website. As people scroll throughout your site, it remains fixed to the top of their browser window. Does it work? The scrolling header bar is the second biggest source of new subscribers for Buffer, making up roughly 30% of their remarkable  1,000 new subscribers per week run rate.

 

 

 

Pop-up survey

The little surveys pop up in the bottom corner of your website and can be targeted to appear based on the particular criteria (such as current page, number of pages viewed, or arrival channel). Then, by asking a question like “You seem interested in our content. Would you like to sign up for the daily email?” you can catch people’s attention and direct them to your subscribe form.

 

Signup and checkout forms

The little surveys pop up in the bottom corner of your website and can be targeted to appear based on the particular criteria (such as current page, number of pages viewed, or arrival channel). Then, by asking a question like “You seem interested in our content. Would you like to sign up for the daily email?” you can catch people’s attention and direct them to your subscribe form.

 

 

Start building your list now