Woman wearing a Google T-shirt

SEO Practices that Google Rewards

Posted Leave a commentPosted in Search Engine Optimization

If you want to thrive in the jungle of websites on the internet, Search Engine Optimization is your BFF. SEO helps you rank on top of the Gooogle Search results. This helps you be in front of the customer at the time when they are looking for your product. Some of the SEO practices are rewarded by Google. Some are penalized by it. In this article, let’s go over the ones which Google simply loves.

 

Content

Content is king, there are no shortcuts to it. You have to write meaningful content which helps, informs and educates the user. Low quality content is going to rank lower. While writing content fill every loophole that you find. Write till you no longer have any queries while reading your content. You should make the topic easy to understand. Try and explaining the topic like you’d do to a 5 yr old. Also Optimize your Keywords, it won’t mean much if Google can’t locate your work.

 

Meta-Description and Alt Tags

Meta- Description is the snippet which you see under the Title in the Search Results. It supports the title by telling what is the web page about. The description should be attractive and informative to read. Also be sure to optimize it for the keyword you are targeting.

Alt Tags are description of the images that you have uploaded on your webpage. This helps list the photos with Google. And if someone searches through images your webpage will come up.

These are hygienic SEO practices to maintain for every webpage of your website.

Backlinks

Google sees the number of backlinks as votes of confidence. It’s a very important factor that affect your search rankings. It shows that you are an authority on the subject. But do note that not all backlinks are equal. The ones from well reputed websites and website from your Nieche are given more weightage. General Directories and low quality don’t really help.

 

Mobile Optimized Website

More user access the internet through mobile phones than they through computer devices. Having a Mobile-Friendly website is one of the key factors Google wants you to focus on. Mobiles are an important part of our daily routine. We literally carry them around everywhere. And are connected to the internet round the clock. Grabbing attention on these device should be a top priority.

 

 Paid Promotions

A way to top search results without doing the hard work. Paid Promotions. They put you right at the top. You won’t have to struggle with content and backlinks and what not. But, for the most effective results make a good ad copy, a decent landing page and choose keywords wisely.

 

All the stated ways are continuous processes, not a one time thing. Update these factor continuously to achieve optimal results Choose the method which suits you best. If you can spare the time and energy go for organic methods. If you just want to get it over with, then enlist the help of professionals

 

 

Scientis examining a leaf

SEO – Do it like a Scientist

Posted 1 CommentPosted in Search Engine Optimization

Your Website is your research, consider Backlinks as citations of a research paper. The why don’t you do SEO like a scientist. Google sees a link to your site as a sort of a vote of confidence that your content is great that you are an authority on a particular subject that you are a trusted entity in this space. How does one become an authority on any subject? They study and they research.

Google takes all those things they look at them and they say well if everybody’slinking to them they must be great.And as a result they run to you a lot higher in the search engine results . So, to rank higher on Search Engines you have to realize your niche. Put out content on topics/events which you come across. Observe your Operations and make notes. You have to approach content as a research paper and do SEO like a scientist. Structure it in a format comfortable for the eyes. Explain the content as if you are explaining it to a kid around 5 years old. Fill each and every loophole you come across. That’s what it takes.

To all those marketers looking for quick ways to earn backlinks, I have one suggestion: Don’t. These searches generally don’t give genuine results. Although, you will find a websites claiming to get you links, in exchange for payments. You will be happy when you see it. You’ll realize this is the shortcut you had been looking for.

But the problem arises out of Google’s new algorithm which penalizes unfair means to manipulate SEO results. This is the worst case scenario. Even if you are one of the lucky ones and your ‘Dealer’ comes through. They will get you backlinks from PR directories, blog comments, forum signatures and User profiles. These do not hold water when it comes to Google Ranking.

Recent Google updates discount links which are from websites which do not address your Niche are or are from less reputed sources. You won’t be penalized every time but you also won’t see the expected results. It won’t be your money’s worth cause these links won’t have weight. As easy it is to gain these links, it’s harder to lose them. You can use the Google Disavow tool. This tool basically asks Google to not consider the links. But in most cases you’ll have to manually ask the site owners to remove the links of your sites.

 

Don’t go down the hill, whose climb you won’t enjoy.