Coins kept beside a calculator to reduce cost per lead

Ways to Reduce your Cost per Lead (CPL) on Facebook

The Cost Per Clicks (CPC’s) are increasing day by day and as the CPC increase so will the Cost Per Lead (CPL). Well, Facebook has 1.56 billion daily active users and it’s not easy to find the perfect audience and convert them into successful leads. Now the onus comes on how exactly you are spending your budget to reach your target audience and here are few ways you can do to reach them while maintaining your budget:



Facebook gave several ways to analyze and target your audience. You can target the audience through their age, gender, education, and their behaviors. The important thing is to dive deep into these analytics and find out what’s working out for you and whats not, narrow the audience according to your customers and keep going through analytics for further narrowing as this will help


A/B Split Testing

A/ B testing is a great way to find out what’s working best for your business. Facebook will provide you with set of different variables, such as:

  • Target audience
  • Delivery optimization
  • Placement
  • Creative
  • Product sets

With the help of A/B, you can set the audience in such a way which will decrease the cost per lead. We recommend that you should keep your 20 % budget for testing as it will help you with understanding your customers and helps you in targeting your audience easily.


Lookalike Audience

Lookalike Audience is based on your past audiences and successful leads.

Facebook Lookalike Audiences makes it easy to connect with people on Facebook who are similar to your customer.



Prevent Ad Fatigue : 

If your ad will keep showing up to the same people they will start ignoring it which is termed as Ad fatigue. When Click through rate CTR drops, you will know that your ad is not working anymore. So it’s time to change your ad which can help you in increasing the interest of an audience. Thereby decreasing your cost per lead.


Use Videos

Videos are more engaging and effective as they have 86% more conversions in comparison to photo ads. In-video ads, audiences watch your video and get to know about your business. It’s a great opportunity for you to show them why they should choose you.



Do you need a cheap lead?

It’s easy to generate a cheap lead by increasing the size of your audience but they won’t qualify as quality lead. You need to keep this thing in mind while setting up your audience.


We are hopeful that these ways will help you out to decrease your cost per lead (CPL ) and will give you new ideas to optimize your Facebook Campaigns.