You have seen those emails which know exactly what you want and right when you want it. They talk to you like they know you. Call you by your first name. That is all intentional. Email Marketing Funnel is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
What is an email funnel?
An email funnel is a process of attracting potential customers and converting them to organized customers through email.
How to create an email marketing funnel?
Step 1: Analyze Your Audience’s Behavior
The more you know about your audience, the more productive your sales funnel becomes. You’re not advertising to everybody. You’re advertising to people who are a best suited for what you sell.
Step 2: Capture Your Audience’s Attention
The only way your sales funnel works is if you can attract people into it. This means putting your idea in front of your target audience. Always take the organic route and post lots of content over all your social media platforms. Expand with info-graphics, videos, and other such types of content.
Step 3: Build a Landing Page
Your ad or other content needs to take your anticipation somewhere. Preferably, you want to direct them to a landing page with a can’t-miss this offer. After all these people are still low in the sales funnel, so focus on capturing leads instead of shoving the sale.
A landing page should guide the visitor toward the next step.
Along with that you would need a bold call to action that tells them exactly what to do, either it’s downloading a free e-book or watching an informative video.
Step 4: Create an Email Drip Campaign
Market to your leads through email by providing stunning content. You have to do so repeatedly, but not too frequently. One or two emails per week should be enough.
At the end of your drip campaign, make a great offer. That’s the piece of content that will encourage your leads to act.
Step 5: Keep in Touch
Don’t ignore your existing customers. Instead, carry on reaching out to them and thank them for their purchases, provide them with additional coupon codes, and connect them in your social media sphere.