Billboards with Brand advertisements

Different Types of Advertisement Campaigns



Digital Advertisement Campaigns are a great boost for small scale industries. It has enabled business owners to reach a great customer base. The customer base was already there but it required a big marketing budget to reach that. In addition to it there were big players bidding and fighting for the same offline space. Things have changed over time. The world has got more connected. The market has got bigger. But again, more opportunity brings more business and hence bigger competition. We must understand the dynamics well to beat our competitors.


Whenever we think of running an online advertisement campaign either on a search engine like Google or Bing or any social media channel like Facebook, Instagram, Twitter, LinkedIn etc, that must fall into one of these categories. There must be an objective of the campaign with a clear Call to Action for customers.



Different types of digital advertisement campaigns:

Broadly speaking, the digital advertisement campaigns fall under these 3 major categories:


Lead Generation Campaigns


The campaigns which are run with a goal to generate leads fall under this category. There can be different lead generation campaigns like:

PPCAdvertisers pay for each click and then take the visitors to a landing page.

Lead generation forms – A form pops up when potential customer clicks on the ad. The customer enters his or her details and then qualify as a qualified lead.

Call only ad – This is offered by Google. Clicking on such ads directly connects a call to the advertiser.

Monetisation Campaigns

The goal of this campaign is to cross sell or up sell. Monetisation campaigns aim to sell more and more to those who already trust or have benefited from the business. The reward point system fall under this category.


Engagement campaigns

Because it is all related to digital campaigns and the digital media cannot be one way. The main purpose is to listen to what customers are talking about the brand. Through this campaign the advertisers can aim to push the customers to speak how they like a brand. This also works like a “digital – word of mouth” where people trust what is said by someone they know.

Letters on a table

Best Ways To Grow Your Email List


Email list building is everything to your business.

Or, it should be.

In fact, if you’re focused in conversions and business growth, the first one thing you should be wondering about right now is how to grow your email list.


Emails are used always in every case. It is more popular than social media for communication, and it gets far more conversions than any other platform. It’s a quickest line to your audience that works.


Here are some best ways to grow your email list



Social bar

If your business shares other people’s content via your social media accounts, you’re essentially driving traffic to other websites. But, by using a social bar, you can create content while still building your list. A social bar sits over the top of content you’ve shared from your social media channels and recommends signing up to your email list.


Subscribe landing page

Imagine if you wanted to promote your email list to your social media followers or through an ad campaign. Where would you send these people? Create a subscribe landing page and you’ll have a customized place to send anyone interested in subscribing to your email list. If you’re using a content management system like WordPress for your website, it’s easy to create a new page, enter some text about why people should subscribe, and add a subscribe form.


Facebook subscribe form

If your business has a Facebook page, chances are that you’ve seen diminishing returns from your work as Facebook continues to limit the page’s reach. A great way to overcome this is to convert your Facebook fans into email subscribers by adding a custom built subscribe app to your Facebook page. It’s easy to set up and to be placed in the header area of your Facebook page for everyone to see.



Pop-ups give you the space to sell a promotion or idea—like subscribing to your email list—while attracting  the visitor’s attention. So focus on nailing the pop-up’s message, timing, and targeting.



A slider is a small box that “slides in” to the bottom corner of your page at a delegated interval. It’s a important subscribe option that’s not as invasive as a pop-up. It also gives you a lot of room to really sell the benefits of subscribing to your email list. When targeted, sliders are very effective because they allow users to form an opinion about the website before deciding to subscribe.


Feature box

Your blog’s homepage is likely to be the  most visited page, so use it to promote your email list. A feature box is a big call to action below the header but above the posts. You can use a plugin to integrate a custom feature box without additional coding or design. If you’re familiar with coding, you can code it directly into your  blog’s template and use the API to send any emails captured directly into your lists.


Scrolling header bar

This small bar is placed at the top of the screen when people are on your website. As people scroll throughout your site, it remains fixed to the top of their browser window. Does it work? The scrolling header bar is the second biggest source of new subscribers for Buffer, making up roughly 30% of their remarkable  1,000 new subscribers per week run rate.




Pop-up survey

The little surveys pop up in the bottom corner of your website and can be targeted to appear based on the particular criteria (such as current page, number of pages viewed, or arrival channel). Then, by asking a question like “You seem interested in our content. Would you like to sign up for the daily email?” you can catch people’s attention and direct them to your subscribe form.


Signup and checkout forms

The little surveys pop up in the bottom corner of your website and can be targeted to appear based on the particular criteria (such as current page, number of pages viewed, or arrival channel). Then, by asking a question like “You seem interested in our content. Would you like to sign up for the daily email?” you can catch people’s attention and direct them to your subscribe form.



Start building your list now




fotoplane digital marketing agency

Digital Marketing…. It’s still about People

Digital in Digital Marketing

Online Advertisement Platforms today have a reach of more than 2.5 billion people. So, can everyone who uses them get a million paying customers? The answer is ‘no’.

You would still require finding these million people who are looking for your services. They need to be identified and targeted by you using Digital Marketing.

The word Digital in Digital Marketing sounds very technical in nature and no doubt it is. The platforms on which we perform Digital Marketing are engineering marvels. Built to handle scale and traffic with ease.

Mastering these tools would give one an edge. But it does not negate the human touch required for Marketing like the good old days. Marketers still need to understand the human psychology behind the buyer. They still need to build ‘Trust’.

They need psychology more so than ever as the element of ‘Trust’ has become tricky in the Virtual world. One could argue that Trust has decreased due to lack of Human Touch or increased because of instant verification techniques.

Either way, a grasp of this concept is vital for any marketer to succeed. As the duality is not equal. Digital Marketing on a spectrum would be closer to Liberal Arts than to Engineering.

How Today’s Advertisement works

Today’s advertisements and product descriptions show these features. The focus has increased, to the point of obsession regarding products. Products are described in ways as this is the only product in the world which you need to buy.

They entice the audience by explaining the tiniest of details. The visual ads try and touch such an emotional nerve with each ad, as if almost personifying the product. Audiences connect to ads with inner emotions which they never associated with the product or company.

These emotions are the roots of a sale. Advertising platforms have expanded the reach of Humans, but it is the Marketer who has brought Humanity closer.