In the ever-changing landscape of digital marketing, small businesses need to come up with a strong web presence and the best and the easiest way is Blogging. Blogging helps you to build relationships with your clients and the future customer as it creates trust and will help you to convert the leads easily into customers. Blogging is marketing using search engines where we have funnels- Awareness, Consideration, and Decision.
When your audience will be searching for information, and you provide it to them it builds trust and brand awareness. It is one of the most effective ways to build brand awareness by providing valuable information. According to Inbound marketing, 80 % of companies that are using blogging as a way of marketing have acquired customers through blogging & 82 % business agree that blogging is essential to their business. Here are a few pointers that can help you why it’s needed and how to promote your business with Blogging :
Consumers love to read
People love to read blogs, whether to learn something new or to get updated with some new topics. There is no denial that users have different options these days like video content from YouTube, Netflix & Amazon but some users still prefer blogs to read and learn from them instead of YouTube videos.
One of the most beneficial aspects of blogging is bringing website traffic through your Search engine optimization (SEO) techniques. For simple understanding, let us take an example if you are in the business of selling laptops in Suncity and when someone searches for Laptops in Suncity, then being the first one on a search result will increase the chances of your sale. Here are some quick tips to increase your search engine ranking
Keyword Density: How many times a certain keyphrase used in your content
Backlinking: Other websites that link back to your content
Long Tail Keywords: Using long term keywords will ensure the traffic using those niche keywords will end up on your blog
Create Attractive platform:
Visuals still matters in order to appeal to your customers it should look good and attractive so that the visitors of the site will return.
Create useful Content:
Publish the content which will bring value to your customers and solve their problems. It should show that you are an expert in this field to your potential clients.
Create an Interview series:
The easiest way to create the content is by taking the interviews of the experts in your field of business. People love talking about themselves and getting published online. And people love to read about the expert’s opinions.
Calls to Action:
You should always use Call to Action with some offer, or service you are providing for free, at the end of your blog which will convert your audience into a potential client.
Use Social Media:
Social media is a huge platform and every business should use it. Tag other people and brands to extend your reach. Your content should always be focused on the audience you are catering to.
Blogging is an easy way to enhance your marketing efforts and attract potential clients to your website.