According to the UberSuggest report, the organic search have gone down for many major sectors like the travel & luxury industry while it’s skyrocketed for news industry or financial space during this time. Conversions are down as well.
If you are providing essential services or your business is related to the news or finance sector, this is the time to invest in your Digital Marketing. While other advertisers may go offline at this time and this can help you to capture traffic and conversions because of reduced competition. For other businesses, this is the best time to work around your SEO strategy and get on top of the search results by improving your ranking and by providing useful content as other businesses may be holding back.
It’s a great chance to save some money within your digital marketing budget. On average, cost-per-clicks CPC’s in few industries have dropped down by 8% and will further go down. This has reduced the amount of money you are paying for every ad which gives your business another opportunity to scoop up market share.
Many people are at home browsing, looking for discounts to save money during a time of unrest. It’s a great way to engage with your customers. It’ll give you a steady stream of revenue that will keep your doors open. You can push out your special offers through pay-per-click (PPC) advertising and social media.
There has been a massive influx of consumers shopping online, causing Amazon to hire nearly 100,000 new employees. Utilize digital marketing now to stand out.
Competitors may be stopping their campaigns because of their fear of what is ahead or their current situation. So this is a great time to strengthen your campaign to improve your rankings and potentially outrank competitors. Since people are forced to be quarantined at the moment, there will be more eyeballs than ever before online. People will be consuming more digital marketing on all fronts.
People will be looking to social media especially for updates on closures, new procedures for businesses and news. They will also be looking to see how brands and businesses are reacting to the current business environment. Now is probably the most important time to be visible digitally because other forms of traditional marketing will be stalled.