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How to Increase Organic Reach on Instagram

Posted Leave a commentPosted in Social Media Marketing, Uncategorized

Instagram is the 4th most downloaded app in the world. It’s a marketers dream to have this many people together on one platform. If you’ve seen this opportunity, so have other business. The following points should be kept in mind which will help you increase your Instagram followers .

Time Your Posts

You should take in consideration the time zones your customers live and post accordingly. Most Indians would be following the IST (GMT+5:30). This is an important consideration to keep for international customer base.

You will get tons of data on general engagement rate of Instagram. Studies suggest that Instagram’s peak engagement rate is from 8:00 AM to 9:00 AM. There is a dip in engagement during Afternoon. So try and schedule your posts around morning or evening.

Know Your Hashtags

All posts should be accompanied by Hashtags. Keep a set of Hashtags ready in order to save time. Be on the lookout for new hashtags to add to your posts. Always be alert for the trending hashtags to ride the wave of trends.

 

User Generated Content

This is a great way to build trust with your Instagram followers. Customers trust other customers. So, if they see other users engaging with your page, it will work as an incentive. This builds up the social credibility of the brand. Keep in mind that your posts should be general and fun. They shouldn’t be invasive in nature, which would make the customers suspicious.

Increase Engagement

Whenever a follower comments on your post, it’s an opportunity to engage with your customers. Do not just leave a like. Reply promptly and Engage with the follower. Leave a comment back. Analyze the comments you get on a regular basis. Consider and act on any possible improvements suggested.

 

Instagram Stories

This is great way to grab attention of your followers. You can tag other accounts as well. Try to format your stories as creatively and uniquely possible. Good stories yield good results in terms engagement.

Instagram is where the world is and that’s where you need to be as well.

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SEO Practices that Google Rewards

Posted Leave a commentPosted in Search Engine Optimization

If you want to thrive in the jungle of websites on the internet, Search Engine Optimization is your BFF. SEO helps you rank on top of the Gooogle Search results. This helps you be in front of the customer at the time when they are looking for your product. Some of the SEO practices are rewarded by Google. Some are penalized by it. In this article, let’s go over the ones which Google simply loves.

 

Content

Content is king, there are no shortcuts to it. You have to write meaningful content which helps, informs and educates the user. Low quality content is going to rank lower. While writing content fill every loophole that you find. Write till you no longer have any queries while reading your content. You should make the topic easy to understand. Try and explaining the topic like you’d do to a 5 yr old. Also Optimize your Keywords, it won’t mean much if Google can’t locate your work.

 

Meta-Description and Alt Tags

Meta- Description is the snippet which you see under the Title in the Search Results. It supports the title by telling what is the web page about. The description should be attractive and informative to read. Also be sure to optimize it for the keyword you are targeting.

Alt Tags are description of the images that you have uploaded on your webpage. This helps list the photos with Google. And if someone searches through images your webpage will come up.

These are hygienic SEO practices to maintain for every webpage of your website.

Backlinks

Google sees the number of backlinks as votes of confidence. It’s a very important factor that affect your search rankings. It shows that you are an authority on the subject. But do note that not all backlinks are equal. The ones from well reputed websites and website from your Nieche are given more weightage. General Directories and low quality don’t really help.

 

Mobile Optimized Website

More user access the internet through mobile phones than they through computer devices. Having a Mobile-Friendly website is one of the key factors Google wants you to focus on. Mobiles are an important part of our daily routine. We literally carry them around everywhere. And are connected to the internet round the clock. Grabbing attention on these device should be a top priority.

 

 Paid Promotions

A way to top search results without doing the hard work. Paid Promotions. They put you right at the top. You won’t have to struggle with content and backlinks and what not. But, for the most effective results make a good ad copy, a decent landing page and choose keywords wisely.

 

All the stated ways are continuous processes, not a one time thing. Update these factor continuously to achieve optimal results Choose the method which suits you best. If you can spare the time and energy go for organic methods. If you just want to get it over with, then enlist the help of professionals

 

 

Scientis examining a leaf

SEO – Do it like a Scientist

Posted 1 CommentPosted in Search Engine Optimization

Your Website is your research, consider Backlinks as citations of a research paper. The why don’t you do SEO like a scientist. Google sees a link to your site as a sort of a vote of confidence that your content is great that you are an authority on a particular subject that you are a trusted entity in this space. How does one become an authority on any subject? They study and they research.

Google takes all those things they look at them and they say well if everybody’slinking to them they must be great.And as a result they run to you a lot higher in the search engine results . So, to rank higher on Search Engines you have to realize your niche. Put out content on topics/events which you come across. Observe your Operations and make notes. You have to approach content as a research paper and do SEO like a scientist. Structure it in a format comfortable for the eyes. Explain the content as if you are explaining it to a kid around 5 years old. Fill each and every loophole you come across. That’s what it takes.

To all those marketers looking for quick ways to earn backlinks, I have one suggestion: Don’t. These searches generally don’t give genuine results. Although, you will find a websites claiming to get you links, in exchange for payments. You will be happy when you see it. You’ll realize this is the shortcut you had been looking for.

But the problem arises out of Google’s new algorithm which penalizes unfair means to manipulate SEO results. This is the worst case scenario. Even if you are one of the lucky ones and your ‘Dealer’ comes through. They will get you backlinks from PR directories, blog comments, forum signatures and User profiles. These do not hold water when it comes to Google Ranking.

Recent Google updates discount links which are from websites which do not address your Niche are or are from less reputed sources. You won’t be penalized every time but you also won’t see the expected results. It won’t be your money’s worth cause these links won’t have weight. As easy it is to gain these links, it’s harder to lose them. You can use the Google Disavow tool. This tool basically asks Google to not consider the links. But in most cases you’ll have to manually ask the site owners to remove the links of your sites.

 

Don’t go down the hill, whose climb you won’t enjoy.

 

A person with a Guy Fawkes Mask

Black Hat SEO – Ways to get into Trouble

Posted 1 CommentPosted in Search Engine Optimization

Search Engine Optimization is like playing King of the mountain, you want to be on the top. Everybody wants to be the first result on Google. This depends on a lot of factors but Google hasn’t released them to the public.  The world knows at least some of the factors. There are techniques to implement these factors. Some of them are acceptable practices. Some of them are not. In this article we are going to discuss the wrong ways: Black Hat SEO.

We might not know everything we have to do, but we should know what to surely avoid doing.

Keyword Stuffing

Keyword stuffing refers to the unnecessarily using keywords in an attempt to manipulate your Search Engine Ranking. Adding multiple variations of keywords where they add no value or repetition by paraphrasing. This practice may cause your page to rank for irrelevant queries.

Cloaking

Cloaking involves showing different contents to users and search engines. Black Hatters will do this in order to make content rank for various terms irrelevant to their content. Spam websites will often do this to try and avoid a search engine bot finding out the spam content they serve to users. You might change the language of a page based on the country of your user. You might change the size of your website when someone visits from a mobile device and other from a computer device. These are acceptable practices, as long as you are not changing the content that appears for search engine crawlers.

Unexpected Redirects

Similar to cloaking; this includes redirecting a search engine crawler to one page and all other users to another page. A redirect involves sending someone to a different URL than the link which enticed them to click on the first place. Black hat SEO uses redirects beyond the purposes which they were intended for.

Poor Quality Content

Poor quality content that’s of no value to the visitor is also a commonly posted by Balck Hatters. This includes content scraped from other websites either by a bot or a person. At one point search engines like Google wasn’t able to identify plagiarized content. Google addressed this issue by updating its algorithm in 2011. Many sites with duplicate content took a free fall in search rankings.

 Paid Links

Puchasing and Selling of links is strictly banned by Google. It has stated that, “any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” This includes compensation in kind for links. To further check what’s an acceptable exchange, Matt Cutts, the former head of Google’s webspam team recommends looking up guidelines issued by the FTC.

Manipulating Snippets/Structured Data

Structured data also called rich snippets and schema. It serves the purpose to change how your content is shown on results page. Black Hatters provide inaccurate information in structured data and misrepresent themselves to crawler and site visitors. For example, Black hatters might award themselves five stars from a fake review site and add structured data so they stand out on search results pages. This is a highly risky as Google encourages visitors to report websites misrepresent structured data.

Blog Comment Spam

As the name suggests, this black hatter practice involves posting a link to your website in blog comments. This practice happens less often nowadays most authoritative blogs now make links in blog comments nofollow by default. This means search engines like Google do not follow the link and neither do they pass any authority.

Link Farms

A link farm refers to a website or a collection of websites developed with a sole goal of Link Building. Each website links out to other sites in order to rank higher on results page. Among other factors, Google ranks websites by looking at the number of backlinks a website has. Black hat SEO exploits this by using link farms to inflate the number of backlinks a particular site has. The back are generally of low quality and don’t hold much weightage.

 

Digital Marketing…. It’s still about People

Posted Leave a commentPosted in Digital Marketing

 

Online Advertisement Platforms today have a reach of more than 2.5 billion people. So, can everyone who uses them get a million paying customers? The answer is ‘no’. You would still require finding these million people who are looking for your services. They need identified and targeted by you using Digital Marketing.

The word Digital in Digital Marketing sounds very technical in nature and no doubt it is. The platforms on which we perform Digital Marketing are engineering marvels. Built to handle scale and traffic with ease. Mastering these tools would give one an edge. But it does not negate the human touch required for Marketing like the good old days. Marketers still need to understand the human psychology behind the buyer. They still need to build ‘Trust’.

They need psychology more so than ever as the element of ‘Trust’ has become tricky in the Virtual world. One could argue that Trust has decreased due to lack of Human Touch or increased because of instant verification techniques. Either way a grasp of this concept is vital for any marketer to succeed. As the duality is not equal. Digital Marketing on a spectrum would be closer to Liberal Arts than to Engineering.

Today’s advertisements and the product descriptions show these features. The focus has increased, to the point of obsession regarding products. Products are described in ways as this is the only product in the world which you need to buy. They entice the audience by explaining the tiniest of details. The visual ads try and touch such an emotional nerve with each ad, as if almost personifying the product. Audiences connect to ads with inner emotions which they never associated with the product or company. These emotions are the roots of a sale. Advertising platforms have expanded the reach of Humans, but it is the Marketer who has brought Humanity closer.