Author: Dhruv Marick

Crowd of People
Digital Marketing, Social Media Marketing

Ways to Increase Organic Reach

Expanding ties between organic search, social, and content-related traffic drivers make it increasingly important to coordinate efforts among channels. Mostly, you’re not likely to sustain good organic reach without some good search and content practices.

So here are some tips for increasing your organic reach on search.

Know What Keywords are Already Driving Traffic to Your Site

A good place to start increasing your efforts is by going over what’s already organically working for your site. Dig into some keyword research. Since keywords aren’t just words they’re the phrases and topics that people are naturally searching for.

This includes both broad and specific terms. Once you find out which keywords are driving traffic to your content from search, use them throughout your social posts.

This is the best way to tie into the existing way your audience is finding your brand and amplify it throughout additional marketing efforts.

Know the Corresponding Content for Those Keywords

Top performing content determines the ranking keywords find out what words and phrases people are using to ask questions or to pursue solutions when they are finding your content.

That content and keyword pair is something that search engines already consider a good match. Take that keyword and content pairing and use it for your engagement and posts on social.

Make sure you include the keyword in the post or as a hashtag to catch the audience’s attention.

Figure Out What Keywords and Content Are Working for Your Competitors

After all the keywords and content that are working well for you, are the keywords and content that are helping your competition take traffic from you.

By finding what they’re doing well in search and content, you’ll see how they’re meeting the audience’s needs and then use that information to improve your social media engagement.

Explore Peripheral Competitors and Understand Where Your Audience, Traffic, and Content Overlap

Move far away from the “big competitors” to understand the surrounding conversations that could convert your audiences.

In addition to the two or three competitors that you’re already keeping an eye on, check out the peripheral conversations, including other brands that will offer adjacent products, that are taking traffic for your target keywords.

Although not all of those sites are considered direct competitors, they may be taking the audience share with some best engagement ideas that you can use.

Track Social Engagement for Content by Group

Creating keyword groups based on campaigns, products, etc., allows you to segment the keywords and social posts to match those groups and orient social media efforts to your marketing needs.

For your content as well as your competitors, this will allow you to dive into the specific topic group that you’re targeting for social media and see how people are talking about it, what content is being created, and how it’s performing in search and social media.

Modify Your Content and Social Engagement to Mirror Changes in Audience Language

Popular words and phrases, descriptions of products, and conversation style likely to change over time. Sometimes more quickly than we realize. Make it a priority to remain relevant by talking to your audience in the same language they’re using.

If you notice a sudden drop-off in a keyword before leaving its importance, see if people are simply referring to the same solution/issue in another way. Then modify your content and social engagement to reflect the new lingo.

Being on top of phraseology trends and knowing how consumers refer to their desires and requirements makes you a better conversationalist and leads to more conversions.

Vary Your Content Types on All Social Channels

When you find a popular topic and keyword, create a variation of assets based on the same keywords. Make blog posts, videos, images, webinars, case studies, etc. to engage your audience. Having multiple contents to share and to engage your audience on social media. This will help you bring larger amounts of content to each channel while using the right keywords.

So if you’re not leveraging your search and content data to extend your social media reach, this is the best time to start. Using these tips, you can get better engagement with existing audiences and extend your reach organically.

Email written with scrabble blocks
Digital Marketing

Tips to Personalize your Emails

Personalization in email marketing is the act of targeting an email campaign to a certain subscriber. We personalize emails to build a conversational tone with the customer. It is done by leveraging the data and information you have about them. It can be information like their first name, the last product they purchased, where they live, etc.

  1. Gather suitable information

The first step to personalize your emails is to find out more about your customers. To deliver appropriate content, you need to know who your customers are, and how to most effectively serve them. And, what’s the simplest way to find out this information? While you don’t want to ask a lot of information that overwhelms your recipients, you can choose a couple of specific questions that will help you better serve your customers.

  1. Segment your lists

Once you’ve collected all your data, you can then divide your contacts into buckets. You can segregate your contacts into a variety of segments, including demographics, customer type, and location.

  1. Create quality over quantity content

Be aware of how many segments your recipients are included in at one time. You don’t want to overwhelm your recipients with too many emails or overwhelm yourself with various segments to manage! Test what emails and segments your recipients answer best to in stages so you don’t overflow the inbox.

  1. Be careful of the creep factor

Personalizing your emails may be a wonderful strategy. But a number of the emails come through in the inbox immediately after viewing an item. That level of speed is unsettling! therefore the subject lines are like, “We saw you looking…” or, “We noticed you clicked on …..”

Privacy concerns should be kept in mind while personalizing. Give a while and space between someone viewing an item and sending an email. Let the web cookie dust settle.

  1. Don’t stop at the name

While we personalize emails, many of us think of including our recipient’s name in the greeting of the email. While this is clearly an aspect of personalization (and a good start!), it’s just one element of the many. Since a lot of companies use this tactic in their emails, name substitution has become a regular place. You’ll need more than your recipients’ names to actually get their attention.

  1. Focus on behavior

One of the simplest ways to personalize emails is to focus on the behavior of your recipients. For recipients who are heavily engaged, partly engaged, or not at all engaged, build up automated nurtures. This is a very supportive way of organizing your email campaigns. It makes sure you reach those who are focused on what you have to offer.

 

 

 

Man Steps on Fresh Paint
Digital Marketing

Digital Marketing Mistakes to Avoid

In the world of digital marketing, you run the risks of making important mistakes and wasting money. Always think you’re on the right path with your marketing strategy, but you can find yourself dealing with significant mistakes. These Digital Marketing mistakes could interfere with your business goals and success.

 

Here is a list of marketing mistakes that you should avoid. Follow these steps to make your marketing campaigns more effective.

 

  1. Critical Marketing Mistakes Involve Failure to Set Realistic Goals

Do you fail to set your marketing goals? When your team is building marketing campaigns, you need to have realistic goals. This could include a particular amount of sales you want to achieve from your marketing efforts. Remember to make a note of which type of goals and objectives you want for your business. Setting the right goal makes it easier for you to focus on a particular marketing strategy. When you have a good understanding of your strategy, you can have a better opportunity of being successful.

 

  1. Not Understanding your Target Audience

Have you ever taken the time to understand your target audience and demographics? When you make assumptions about whom you’re promoting your business for which you could lose tons of money. Rather than trying to sell your products and services to every random person, focus on a specific group of people. This is your target audience. Learning about your target market is one of the most useful strategies for you to make more sales.

 

  1. Lack of Patience With Your Marketing Strategies

Always keep in mind that you should never rush to get immediate sales. When you don’t get quick results, you might feel like giving up. To be successful, you need to be patient with your marketing strategies. Practicing patience will helps you to work towards your financial goals. This requires you to be compatible with your hard work and making the best decisions with your marketing strategies. Patience gives you an edge over your competitors. You also have the chance to enhance the performance of your business. Having patience is a positive attitude that will lead you to earn more sales and customers.

 

  1. Not Using Safe Marketing Practices

Website owners want a very fast solution to increase website traffic and to get top ranking on Google. You will not be successful if you engage in any type of black hat methods. This is a very critical and expensive digital marketing mistake.

 

  1. Not Promoting Your Website

People will never come to your website if they don’t know it exists. Without target traffic coming to your website, there will be no leads. Your main goal is to promote your website in the most effective way. This will increase the visibility of your website and will help you to reach new customers. More quality traffic to your website will make it easier for your business to grow.

 

  1. Using Only Paid Advertising

Pay per click marketing is not the only way to generate the most profit. Paid advertising is an easy way that marketers use to earn quick sales and traffic. This method is appealing, but also expensive. If you don’t have the budget to get long-term results, you may need to invest in other alternatives. You can create SEO content and engage in social media marketing. It is worth the effort to participate in these marketing methods. These methods are just as effective as paid advertising.

 

  1. Not Using Social Media Effectively

Posting content on social media may not be enough to make your business successful. You could be working hard in promoting your business. It does not mean that you’re engaging with the right people. To avoid wasting time, you need to focus on the target audience you’re promoting to. Make use of social media platforms that are suitable for your business. Make sure that you have a solid social media marketing strategy to build the authority of your brand.

 

It is easy to make critical digital marketing mistakes. You can fix some common mistakes and learn how to prevent them when you’re developing your marketing strategies or consulting expert opinions

 

Letters on a table
Uncategorized

Best Ways To Grow Your Email List

 

Email list building is everything to your business.

Or, it should be.

In fact, if you’re focused in conversions and business growth, the first one thing you should be wondering about right now is how to grow your email list.

Why?

Emails are used always in every case. It is more popular than social media for communication, and it gets far more conversions than any other platform. It’s a quickest line to your audience that works.

 

Here are some best ways to grow your email list

 

 

Social bar

If your business shares other people’s content via your social media accounts, you’re essentially driving traffic to other websites. But, by using a social bar, you can create content while still building your list. A social bar sits over the top of content you’ve shared from your social media channels and recommends signing up to your email list.

 

Subscribe landing page

Imagine if you wanted to promote your email list to your social media followers or through an ad campaign. Where would you send these people? Create a subscribe landing page and you’ll have a customized place to send anyone interested in subscribing to your email list. If you’re using a content management system like WordPress for your website, it’s easy to create a new page, enter some text about why people should subscribe, and add a subscribe form.

 

Facebook subscribe form

If your business has a Facebook page, chances are that you’ve seen diminishing returns from your work as Facebook continues to limit the page’s reach. A great way to overcome this is to convert your Facebook fans into email subscribers by adding a custom built subscribe app to your Facebook page. It’s easy to set up and to be placed in the header area of your Facebook page for everyone to see.

 

Pop-ups

Pop-ups give you the space to sell a promotion or idea—like subscribing to your email list—while attracting  the visitor’s attention. So focus on nailing the pop-up’s message, timing, and targeting.

 

Slider

A slider is a small box that “slides in” to the bottom corner of your page at a delegated interval. It’s a important subscribe option that’s not as invasive as a pop-up. It also gives you a lot of room to really sell the benefits of subscribing to your email list. When targeted, sliders are very effective because they allow users to form an opinion about the website before deciding to subscribe.

 

Feature box

Your blog’s homepage is likely to be the  most visited page, so use it to promote your email list. A feature box is a big call to action below the header but above the posts. You can use a plugin to integrate a custom feature box without additional coding or design. If you’re familiar with coding, you can code it directly into your  blog’s template and use the API to send any emails captured directly into your lists.

 

Scrolling header bar

This small bar is placed at the top of the screen when people are on your website. As people scroll throughout your site, it remains fixed to the top of their browser window. Does it work? The scrolling header bar is the second biggest source of new subscribers for Buffer, making up roughly 30% of their remarkable  1,000 new subscribers per week run rate.

 

 

 

Pop-up survey

The little surveys pop up in the bottom corner of your website and can be targeted to appear based on the particular criteria (such as current page, number of pages viewed, or arrival channel). Then, by asking a question like “You seem interested in our content. Would you like to sign up for the daily email?” you can catch people’s attention and direct them to your subscribe form.

 

Signup and checkout forms

The little surveys pop up in the bottom corner of your website and can be targeted to appear based on the particular criteria (such as current page, number of pages viewed, or arrival channel). Then, by asking a question like “You seem interested in our content. Would you like to sign up for the daily email?” you can catch people’s attention and direct them to your subscribe form.

 

 

Start building your list now

 

 

 

single man. empty street
Search Engine Optimization

Decline in Website Traffic- Here how you can Deal with it

The decline in website traffic is one of the most ordinary problems faced by today’s marketer. There could be many reasons for this cause. It is not necessary that this is entirely your fault and as the problem may emerge from either the Developer’s side or Google’s side. In the worst scenario, it could be from your side too.

Besides, this problem is quite natural and practically all websites around the world face this kind of issue. But Google Analytics and  Google Webmaster Tools indicate these factors.

Follow the article below to know about these problems and also know how to resolve these issues.

Analyze the decrease in traffic

It is the most prominent step to know more about your website. There can be many causes for the decline in traffic on your website. Among other things, there are different types of declines which we come upon.

The decline can be low and the traffic will recuperate on its own after some time. Likewise the decline can also have a higher slope which is not a regular condition to happen. In the prior cases, the reasons can be negligible and it would recover in a few days. Whereas in critical cases it could be due to Google Penalty.

Get familiar with Google Algorithm

Google’s Algorithm is much likely to be blamed for this issue. As in many cases, we see the reason can be due to Google’s Algorithm. Google frequently conducts a test on a different set of sites and then return back to default after testing. So, it is important to keep patience for some weeks before you panic.

You will be notified if Google rolls out an update. But you can’t see instant changes. It takes a time of at least two weeks to see the results on your site.

If you observe any decrease in the traffic on your site, it could be due to Google Penalty. To control this kind of issue, you need to log in to Google Search Console and search for a message and resolve it.

Know more about your traffic

The traffic on your website can have these following sources:

Organic Traffic: These are the visitors to your website who come from search engine such as Google.

Paid Traffic: These include sources such as Google Ad Words.

Referral: These are the traffic of visitors which may often come from a referral from your other websites

Social: It includes the views generated from the links from pages and blogs at different social platforms (such as Instagram, Facebook, YouTube, Twitter). This can also generate a lot of traffic if it runs through ads.

 

Check Google Trends

If you want to know about the changes spotted in search volume in current times, then checking it on Google Trends is the best option one can consider. It is preferred because you can find about the search volumes of each keyword and also up to 5 keywords of your site at one time and get detailed stats of each.

 

Email App showing notification
Digital Marketing

How to create an Email Marketing Funnel

You have seen those emails which know exactly what you want and right when you want it. They talk to you like they know you. Call you by your first name. That is all intentional. Email Marketing Funnel is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.

What is an email funnel?

An email funnel is a process of attracting potential customers and converting them to organized customers through email.

How to create an email marketing funnel?

Step 1: Analyze Your Audience’s Behavior

The more you know about your audience, the more productive your sales funnel becomes. You’re not advertising to everybody. You’re advertising to people who are a best suited for what you sell.

Step 2: Capture Your Audience’s Attention

The only way your sales funnel works is if you can attract people into it. This means putting your idea in front of your target audience. Always take the organic route and post lots of content over all  your social media platforms. Expand with info-graphics, videos, and other such types of content.

Step 3: Build a Landing Page

Your ad or other content needs to take your anticipation somewhere. Preferably, you want to direct them to a landing page with a can’t-miss this  offer. After all  these people are still low in the sales funnel, so focus on capturing leads instead of shoving the sale.

A landing page should guide the visitor toward the next step.

Along with that you would need a bold call to action that tells them exactly what to do, either it’s downloading a free e-book or watching an informative video.

Step 4: Create an Email Drip Campaign

Market to your leads through email by providing stunning content. You have to do so repeatedly, but not too frequently. One or two emails per week should be enough.

At the end of your drip campaign, make a great offer. That’s the piece of content that will encourage your leads to act.

Step 5: Keep in Touch

Don’t ignore your existing customers. Instead, carry on reaching out to them and thank them for their purchases, provide them with  additional coupon codes, and connect them in your social media sphere.