Instagram

Boost Business by Instagram reels – How to get started!

The Ultimate Business Instagram Marketing Strategy

Instagram launched a special feature, ‘Reels’ in July 2020. Earlier being tagged as ‘TikTok copycat’, the significant role of this feature in popularizing any type of content has proved its effectiveness to the world. Unlike the ‘Story’ feature which is a temporary post lasting only 24 hours, or an ‘IGTV’ which is only apt for longer video content, Instagram Reels is a perfect balance of the two, allowing short permanent video content, so most of the people have started boosting their Business by Instagram reels.

If you are wondering why to use Instagram reels for business, these points will definitely answer your question

  • Engagement

As a business, using social media for marketing is not a new thing. Instagram is one of the leading social media platforms with millions of users worldwide.  Instagram Reels is a pivotal step in bringing attention to your brand. As it is incredibly popular, brands have noticed a spike in engagement on their accounts and website brought by the Reels they have posted.

Instagram engagement

  • Collaboration

While using Instagram Reels, there is an option to duet any reel that you like. As a business, you can use this feature to collaborate with other brands and increase your reach. Collaboration with popular content creators who can showcase your products is also a good idea for brand promotion.

  • Popularity

Instagram Reels is the new hot thing on the internet right now. As a new feature, the algorithm of the app is likely to promote it. You can use it to your benefit and possibly attract more attention than you would from a regular post or a story.

Now that we have understood the importance of this feature, let’s move on to the use of Reels as a tool for marketing on Instagram. How to use Instagram Reels effectively for business:

As a business account, be sure to make quality content by being as creative as you can be to show the importance of your goods and services through Reels.

  • Showcase your product

While it is important to make engaging reels, be sure to not undermine the actual purpose of your making content. Since it is a very short video, be sure to centrally base it on your product.

  • Use Trends to your benefit

There are always popular songs, skits, creative transitions, etc. being created on Reels. Use these in your marketing strategy as well. Using popular song tracks has high chances of increasing views and comments

Reels instagram

  • Tagging and Hashtags

Using hashtags can get you to reach your target audience. For example, users searching for beauty products will be able to see your content as grouped under the category if you have added the hashtag. Also, tag relevant accounts like other brands or content creators who make similar content to form a network that will put you on the map.

  • Share everywhere

A very important feature of Instagram reels is that it is seen everywhere. It can be posted on the separate Reels section, on the feed, the Explore option, and even be shared as a story. This increases its visibility manifolds. As you create content, be sure to disperse it well.

  • Promote Interaction

To engage your viewers you can make open-ended content, which poses a question to them or ask an interesting question in the captions. It is also very important to engage in the comments that your reels get. Pay special attention to it and respond wholeheartedly to secure their attention. This is also beneficial to analyze what kind of feedback the content is receiving.

  • Use Instagram Reels Ads

Instagram has launched advertisements on Reels which can prove to be very engaging. Popular content creators can showcase your product in their Reels as an advertisement which can give you more reach than you may get as a business account

All these points are important to note when creating content. Apart from this, minding Instagram reels size, time of posting, targeting the right audience are also important pointers that play an effect on the growth of your account.

Billboards with Brand advertisements

Different Types of Advertisement Campaigns

 

 

Digital Advertisement Campaigns are a great boost for small scale industries. It has enabled business owners to reach a great customer base. The customer base was already there but it required a big marketing budget to reach that. In addition to it there were big players bidding and fighting for the same offline space. Things have changed over time. The world has got more connected. The market has got bigger. But again, more opportunity brings more business and hence bigger competition. We must understand the dynamics well to beat our competitors.

 

Whenever we think of running an online advertisement campaign either on a search engine like Google or Bing or any social media channel like Facebook, Instagram, Twitter, LinkedIn etc, that must fall into one of these categories. There must be an objective of the campaign with a clear Call to Action for customers.

 

 

Different types of digital advertisement campaigns:

Broadly speaking, the digital advertisement campaigns fall under these 3 major categories:

 

Lead Generation Campaigns

 

The campaigns which are run with a goal to generate leads fall under this category. There can be different lead generation campaigns like:

PPCAdvertisers pay for each click and then take the visitors to a landing page.

Lead generation forms – A form pops up when potential customer clicks on the ad. The customer enters his or her details and then qualify as a qualified lead.

Call only ad – This is offered by Google. Clicking on such ads directly connects a call to the advertiser.

Monetisation Campaigns

The goal of this campaign is to cross sell or up sell. Monetisation campaigns aim to sell more and more to those who already trust or have benefited from the business. The reward point system fall under this category.

 

Engagement campaigns

Because it is all related to digital campaigns and the digital media cannot be one way. The main purpose is to listen to what customers are talking about the brand. Through this campaign the advertisers can aim to push the customers to speak how they like a brand. This also works like a “digital – word of mouth” where people trust what is said by someone they know.

digital marketing data visualisation

Can you Depend on Organic reach for Marketing on Social Media?

Can you Depend on Organic reach for Marketing on Social Media?

There was a time when the number of likes or followers on Facebook and Instagram was equal to the reach that a post would get. But Facebook changed the algorithm as the number of users on these platforms grew. Nowadays the organic post won’t reach more than 5% of total total page audience unless the post gets viral.

 

Past, Present and Future

If we look back at scenarios in 2015 then running a Facebook campaign to get likes on the business page was enough to create the audience for our product or service. Once we had the number, we could go out and post our product or service and reach out to our audience. But things have changed so much that now we must get the likes first and then promote the product as well.

The days of organic reach are over. We must understand that promotion is the only way to get the attention of our customers. The total number of monthly active users across all social media is now more than 3 Billion worldwide. It means that these platforms offer a great market size but they cannot be accessed without promotion. After all, it’s marketing and marketing cannot be done for free.

 

Number is Power

 In my opinion, Facebook and other social media must answer what is the use of getting likes on the page if we still have to promote our post. As it is said “Might is Right”, so we cannot question until they have control over creating the rules of the game.  We must also understand that they are also into business and not into social service. So they will also do everything to get maximum return on their investment. Mark Zuckerberg has invested 16 years of his life with billions of dollars and so now it’s his turn to reap the profit.

 

Strategy and Optimization

We must use the platforms cautiously with a full proof strategy to get maximum ROI from these platforms. So just pushing the post as Social Media pushes us to do every time isn’t enough. An expert with marketing strategies on social media would be able to guide better on how a business can get the best ROI.

 

Many times we have heard the client say that running campaigns online is not rocket science. Maybe they are true if they look at just pushing the post. But when it comes to strategy and optimization then obviously it requires expert knowledge. And as it is popularly said, “You can do anything, but not everything”.